Market Movers
Brands that changed who buys watches and why.
Stories
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Rolex: how the Oyster, and a lot of advertising, built a giant
A waterproof case, a self-winding rotor and a Channel swimmer: the proof-first strategy behind the world’s best-known watch brand.
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Titan: how a Tata venture rewired the Indian watch market
From 17 watches on its first day in Bengaluru to its own Vetra movement in 2026, four decades of Titan.
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Timex: from the dollar watch to a billion watches sold
How a Connecticut clockmaker made the dependable watch cheap, then proved it on live television.
